Industry · e-commerce
E-commerce — Where Your Store Leaks Money
Most stores don't lose the sale at checkout — they lose it everywhere else. The 4 quiet leaks costing you orders every day, and the fix for each.
Most stores don't lose the sale at checkout. They lose it everywhere else.
of carts are abandoned (70.2% avg) — and nearly 1 in 5 orders comes back as a return (19.3%).
Source: Baymard + NRF/Happy Returns, 2025
The 4 places your store leaks money
“Where's my order?” all day, forever → instant answers from your own order data
The 11pm shopper nobody answered a quarter of orders land in the evening (ECDB, 2024) → 24/7 answers
Full cart, then they vanish 39% abandon over surprise costs (Baymard, 2025) → a recovery flow in minutes
One return becomes three messages 82% say easy returns decide if they buy again (NRF, 2025) → guided self-serve returns
It answers only from your data — FAQ, prices, policies, order status — and hands off to a human when unsure. It never guesses.
Run the numbers on your own store
Every figure above is published research (Baymard, NRF, ECDB); any helpdesk-vendor numbers are flagged as such inside the brief. Send us your 5 most-asked questions and we'll show you where the leaks are — no pitch.
Want to see where your store leaks before you spend a cent? We map it free.
Artem · FORMA