Capability · support, any hour
Customer Support That Never Sleeps
A question lands at 11pm — who answers it? How an assistant replies instantly from your own data, any hour, and hands off to a human the moment it isn't sure.
A question lands at 11pm. Who answers it? Miss the evening-and-weekend window and you're not just closed — you're handing those buyers to whoever replied first.
of customers now expect support at any hour — because instant replies have become the norm everywhere else.
Source: Zendesk CX Trends, 2026
But won't a chatbot just annoy them?
Yes — if it's a generic one. Plain self-service tools fully resolve only 14% of issues on their own (Gartner, 2024). The difference is an assistant that reads your real info — FAQ, prices, policies, order status — so it answers the actual question, instantly, any hour, in the customer's own language. When it isn't sure, it hands the whole thread to a human. It never guesses.
of buyers are perfectly fine with a bot — as long as it knows the answer.
Source: Qualtrics, 2024
Where it earns its keep
Online stores — “where's my order?” at 11pm
Local services — hours, pricing, “are you open?”
Clinics & salons — bookings and reschedules
SaaS — setup and how-to questions
What it will never do: invent an answer, pretend to be human, replace your team, or become one more subscription. It runs on your own setup — a system you own.
Want this answering your customers from your own data, on your own setup? That's a 14-day pilot.
Artem · FORMA